Luxury Hotels around the world have been slow to adopt eco practices in the light of issues facing global environmental changes. Image Giants London, a global brand agency, launched the flagship ebrochure technology back in 2015, with the purpose to help hotels significantly reduce spend on print, with technology keeping hotels online. The technologies ease of use across all mobile platforms and it’s seamless update-ability has removed the need to have to re-print offline marketing materials each year, which has given the hotels immediate financial benefits. The technology, however, was slow to be adopted back then, possibly because the whole environment topic had its own dot com bubble but now uptake on the product is doubling year on year because of the demand from eco savvy travellers.
“We stumbled on the eco angle for our technology in the past six months by pure accident, when a potential new client asked us if the product was eco and worthy of providing them with some accreditation for their green policy” says Ryan Yuill, Managing Director of Image Giants. This led Image Giants to completely change as a company. The first step was to form a partnership with a major environmental organisation – World Land Trust was chosen and the formation of a global Go Green Programme was formed. Members of the programme receive a certificate for planting trees, logo’s of the Go Green Programme, along with an eco certification of silver, gold or platinum, dependant on the number of years they are in the programme.
Ryan Yuill advised, “We also noticed a real issue in the hotel industry meeting the strict criteria of attaining eco credentials by eco organisations, so we decided rather than trying to change hotel in-house practices, we focused on the opposite – taking ACTION - contributing to the environment in a bold and impactful way as a collective”.
The launch of a vibrant looking website was now inevitable, and Image Giants created a Luxury website listing the hotels involved in the Go Green Programme. A common theme shared by the vast array of eco websites is how repetitive their message is with a lack of luxury focus. Eco doesn’t have to be an activist movement, it should be subtle and stylish, and for that reason Image Giants launched what it describes as the very best luxury eco hotel website on the planet called www.luxuryecohotels.com.
The website features luxury travel brands and articles on completely unique subjects with a mix of brands to keep the site stylish. The new website is a window for hotels to now show off their eco credentials. “Our plan is to sign up 200 hotels to the programme and feature them on the luxuryecohotels.com website which as a collective strategy of planting as many as 4,000 trees, per year, in protected tropical forests in partnership with World Land Trust”. Ryan Yuill explained.
For more information visit https://www.luxuryecohotels.com/pages/membership
Written by Maxwell Young
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